We tried Isa's on a week night when there was nothing left in the house and Mama was way too tired to cook. I saw the restaurant on 40th and Bell and wondered how good it could be. Well...it rocks! It has been a while since I have enjoyed a true New York pizza place in Phoenix. We have been to other places and they were good, but this place takes it up a notch. We tried a pepperoni and extra cheese and eggplant with ricotta. The crust is thin at the center and nice and fluffy at the outer crust. Nice. Also, the crust and sauce was not too sweet. We have encountered that at several places. Sweet sauce? Yuck! While some NY style pizza can be overly greasy, not so with Isa's. The pepperoni and extra cheese was really yummy. My kids downed a whole pizza themselves. I personally loved the eggplant and ricotta. It had thin slices of oven roasted eggplant, mozzarella and lovely dollops of ricotta. A nice change. I make my own vegetarian pizza that is fantastic. This pizza could compete with mine. The delivery was a little slow and the cost was a little pricey, however, I am tired of bad pizza. In fact, I don't eat pizza unless I think it will be good. Call me a pizza snob, but I believe life is too short for bad pizza, cheap ice cream. and stinky wine.