I like New York Fries quite a bit, but their hot dogs are pretty horrible.. so I was a little skeptical at first, but to my surprise, the burgers are quite excellent. From the choice of topics to price range, they aim squarely at Lick's. In comparison though, I would say a tad smaller but more flavourful.
The killer here is all the cool topings, like guaccamole and spicy relish. And way more. The key here is to resist the temptation of overloading it with topicings, so you actually taste the beef.