Two words: Happy Hour.
Quite the scene, Sapporo seems to fill up before it opens. The place doesnt open til 4pm and by quarter to 5 there arent any tables or seats at the bar. And thats where you want to be (the bar area or outside) to have the best view of the North Scottsdale after work crowd. And believe me, its a sight to be seen. Even on off nights Sapporo is a great place to people watch.
During happy hour, drinks are half off so you wont feel bad throwing back that $11 martini (or 5) and their HH sushi and appetizer list is extensive. Defintely eat there too because those martinis are stronger than they taste. They have a blended mango one that I adore.
Their sushi rolls are decent but nothing to write home about, but the calamari is great. I've only done happy hour there and I truely believe thats the way to go, espeically now that I've read the other reviews on people's mediocre dinner experiences.