EA Sports Bar is located inside The Cosmopolitan of Las Vegas. They just opened this place up a short while ago. I didn't purchase anything from the bar, but did drop in shortly just to check the place out. They have a few nice touches like a antique foosball table which you should check out.
As with any sports bar, they have plenty of televisions with your various sports-related programming blasting away. You can also sit down on the comfy sofas to play Madden, FIFA or Tiger Woods for $10 per hour. The bar has a special which includes this "players fee" if your purchase a bucket or two of beer.
To me, I don't see the point in coming to Vegas, only to bring the living room with you. I guess for the videogame or sports fanatic, there's no better place than Vegas to get away and then relax? Besides the televisions, Playstation 3's and beer, they do have a small section where you can purchase EA gear and games.
It is an interesting concept, even though it isn't for me. Game over for me, game on for someone else!