I've been here a few times. So it's time to review.
Food - I've only had the Southpoint cut medium rare with the salad. Salad is your usual bagged lettuce with usual veggies. I've had the rice pilaf which was tastey as well as the baked potato. The servers need to learn how to portion the butter and sour cream that they add to the potatos. A small potato shouldn't come with a glob of butter almost the same size as the potato... ruined it. The prime rib however has always been great. Well seasoned, not overly fatty, always cooked right. Deserts were satisfactory. Peach bread pudding is very dense. Cheesecake is run of the mill.
Service - is nothing to write home about. Our server took a while to do anything. After we were done eating we still had some wine to finish and she wanted to rush us out. We told her we were going to stay and chat while we finished our bottle and we never saw her again. It took us 25 minutes from us telling her that until we were able to get someones attention to take our credit card. Her helper/busser had ther personality of a smashed kitty. Even trying to engage in conversation with him, all we got was a blank stare. Being locals, we recognized his accent and even asked him where he was from to try to spark up convo since they weren't busy. Still just a stare. Very weird since we also work in service industry.
Atmosphere - Very clean and tasteful. It wasn't very busy during the Saturday night 630pm dinner rush. We did have one large table of drunkerds next to us and you would think that they would sit smaller tables away from those types. Was hard to hold a decent conversation at our own table with a table of 18 drunks next to us.
Overall, I think it is worth $15 for a full prime rib dinner. The service/management definitely needs to be worked on though.