A fantastic local option if you want to avoid the big box stores.
They price things competitively, so you get a great deal.
They have a good selection, and provide all the services you'd want from a camera store. They even offer classes for those looking to learn more about photography.
The staff is friendly and knowledgeable, and don't pressure you into buying anything you don't need. When I was in there this weekend, the staff handled a ridiculous and rude customer very professionally. I personally would've kicked this jerk out of the store, but they calmly handled his craziness perfectly.
I've been to all 3 locations, but mostly go to the Eastside store. I've purchased 2 cameras from The Camera Company, and will happily buy my 3rd there when it comes time for an upgrade.