Brought my bike in to get the chain and brakes oiled and the guy who helped me out also fixed my gears, tightened my handle bars, and didn't charge me a thing! I waited for about 15 minutes and while he was doing what he does I was walking around looking at all of the bikes and different gear being sold. From $500 to over $3,000 Machinery Row has just about any type or stripe of bike you desire. They sell mostly Trek, which is my favorite brand, and have an area where you can place the bike you want in front of a mirror and ride in place while an employee watches so they can adjust the seat and handlebars to fit you perfectly.
They also sell shoes, clothing, helmets, and some really nice backpacks made specifically for riding.
Madison is an insanely welcoming city for bicyclists and has an ungodly number of trails and routes throughout the city. Machinery Row is in that perfect location on Monona Lake right on the bike path, all you have to do is coast on in.
Did I mention I was given a mini tune-up for free?!