The brunch food is pretty close to 4-star food, and the interior is so bright and spacious! Having never been there, I was pleased by the lovely food presentation and the cute design of the restaurant.
With a few tweaks the experience at Wallace's could be a lot better:
1) the small brunch menu could be a bit more balanced. It really, really needed a few more healthy and/or vegetarian options: even the pancakes had bacon-whipped cream. A veggie/customizable omelette seems like an easy add. The only veg item on the menu was the chilaquiles, which were tasty but, again, needed to be better balanced; it only had one egg on a huge pile of fried chips. They definitely should add a second egg and perhaps a side of fruit.
2) the brunch menu should be online--the website doesn't even list that they serve brunch or the hours, I believe (do they hate making money? I really don't get it). No wonder it was pretty close to empty.
3) Brunch cocktail specials or chalkboard signs outside indicating they are open might also drum up some business.
I left a bit puzzled by some of their business and menu choices, because this place is cute and in a good East End location. Hopefully they can work out the kinks.
Overall, a tasty and pleasant experience. Others should check it out.