The guy and I went here for the first time today, and were really pleased. We split a pumpkin waffle and a bacon breakfast burrito. The waffle was tasty, although a little on the crisper side. The breakfast burrito was the best we've had in Madison. The coffee was Alterra and thus excellent.
As for service, it was friendly and prompt. The cashier was pleasant and helpful, and came by once we got our food to check on us. The owner/cook brought our food, then checked on us later and thanked us for coming. We saw nothing like what a couple of reviewers complained about. We will absolutely be going back - and bringing family and friends!