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| - How many times is the "Yelp Sucks" free yogurt promo good for? You do realize that the only ones that will know about this promotion are people that reads Yelp reviews.
Are you going to give me a free yogurt knowing that I will go back and give my honest review of your establishment? Also I rarely give 5 stars rating to any business, and many others too. Since 5 stars is like saying that there are no room for improvement, and let's face it, it is human nature to be imperfect.
BTW, I met Norm K recently, and I know he is a retiree who spends his time hiking and writing blogs about it. But if you want to continue to think that he and anyone that leaves less than glowing remarks here are all your competitors, and just out to get you, are are only going to succeed in losing potential customers.
And do you really think that your approach to any reviews that is under 5 stars from Yelpers the way to get any positive feedback from others that rely on Yelp reviews? Dissing Yelpers and accusing them of being associated with other fro-yo competitors is 1) admitting that you are not open to constructive criticism, 2) only feels that flattering remarks should be posted, perhaps even by yourself or friends and family, 3) you are clearly too emotionally involved with each and every Yelp review, which is not going to be healthy for you. I can probably list a few more insights/observations, but I will just give say one more thing, which you can do with as you please. There are many ways to handle Yelp reviews, recent articles have even been written by Restaurant Business writers, but you will really need to reflect on your actions to see if it is one of the smart ways of addressing Yelp and other online review resources.
--- UPDATE (7/25/2010) ---
So after the UYE Cheeburger event, of which I might have been the only one who showed up to do their 1# burger of your own invention. I decided to call a friend to meet me at I Love Yogurt, which I had planned to visit since last night.
So here is the review of the actual visit. I like the bright (very white) and minimalist 80's theme decor. Did you know that such details are even extended to their bathroom :)
The yogurts come in 12 varieties (Vanilla, Capt' Crunch's Peanut Butter, Red Velet, Strawberry, Cheesecake, Cake Batter, Chocolate, Dulce de Leche, Mr. T Original Tart, just to name a few). They have the usual toppings, including the mochi bits. But I have to say that some of the fresh fruits were not looking too fresh (Blueberries and kiwi), while others (raspberries and blackberries) were in excellent condition.
I tried Red Velet (didn't care for it, but it is also my first time trying it anywhere), Cheesecake (okay), Dulce de Leche (I enjoyed this one) and Capt.Crunch's Peanut Butter (pretty good, and I am not even a peanut butter kinda guy). Also tried my friend's Mr. T's Original Tart (not tart enough for my taste).
Staff: friendly and in sexy 80's inspired outfits. It is not the same as visiting the Vietnamese coffeeshops in Orange County, but I am also not complaining about seeing a nice looking girl in tight t-shirts and short shorts tidying up while the place is not busy.
Owner: seems like a nice enough guy. Interacts with the customers, carrying on conversations, offering frequent visitor's card and extra "stamp" on the house.
I personally think that it is on the right track, and with additional fine tuning will be a sustainable business.
Wi-Fi: I believe that there is free Wi-Fi available, since one of the customer asked about it, and I see her surfing the web shortly afterwards.
Price: $0.39/oz
Seating: Indoor (around regular tables and tabletop arcades) and Outdoor (2 umbrella tables set up outside, although it is still way to hot to be practical).
Public Area Cleanliness: Health Dept will give an A rating, and the girls keep it nice and clean after each wave of customers goes through.
Perfect after Chinese at China One (same plaza, just walk across the parking lot) or grocery shopping or hitting up the BofA or Wells Fargo ATM.
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