Places like this make me want to become a camper or hiker just so I can be a member of the REI family. I like that this store has some history and that so many customers respect it. They have a wide range of supplies that are great for sports and outdoor activities but also good for everyday life.
Yes they are on the expensive side, but they stand by their products, from what I understand, so you get your money's worth.
I don't look anything like a sportsperson but I was not ignored, as I am in hoity-toity size-2 fashion stores- and even got a membership pamphlet. I appreciated that.