Compared to my local Sanrio stores, this one rules! I visited in October '06 and I spent $60 without even trying, I could've easily spent more...I went crazy for the Kuromi and Tenorikuma stuff which was new at the time, and hard to find where I live...I am going to Vegas again in March, and since I don't gamble, this store is pretty much the only thing on my MUST DO list...