I am really trying to be fair, however, the goods here are very overpriced. Literally everything is a lot more expensive than other Asian stores in town. I visited another boutique Asian grocer in uptown and I thought the price was higher than normal, but this store is even higher in price.
Hatoya does have sashimi frozen for sale, meats, vegs, a whole isle of Japanese noodle. The store is pretty clean and there is pastry by the checkout counter and a whole wall of Japanese rice.
Most parking spots near the store are limited to 15 minutes.
The people who work here are nice, but got my checkout basket mixed up with another person's.
All in all it's fine if you need to get emergency items and don't want to hike all the way to G mart or Grand Asia, but otherwise, it isn't worth the extra cost and limited selection.