I don't understand the appeal of this store if your older than a 10 year old. Their primary offering and namesake of this establishment is a product available at pretty much at any/every retail store in the US. Ya, they carry some M&M labeled clothes and housewares but just how big is the market for M&M logo'd bottle cozies? Everything in this store is expensive, including the ubiquitously available candy itself, and is ridiculously crowded with parents lugging kids and strollers throughout this two-story store.