It's a chiropractor. They'll set you up on as many visits as they can, even if you don't necessarily need it, like any other chiropractor. For me it was 5 minutes of stretching, 2 minutes of adjustments, and 5 minutes of electro therapy (or whatever it's called), all for like $60.
I just stretch on my own now and avoid obvious stressors on my neck and lower back, probably could have been suggested after visit 2. Can't say I didn't feel better after the first adjustment, but it just wasn't worth sticking to a 6 week program.
Some people swear by chiropractors, while others claim they are frauds. Guess it depends on your situation and chiropractor, but id say these guys are probably better than your average group.