Originally thought these character macarons were overpriced and just a novelty. They're actually about the same price as regular macarons, equally as good and much cuter! They have a range of different flavors including hk milk tea and vietnamese coffee. Purchased a box of nine macarons for $30. I tried most of the fruit flavors, all of which were very flavorful and fragrant. Have yet to try the tarts/cakes. There was a queue but moved quickly and staff was friendly.