Kawartha-brand ice cream in hipster surrounds.
Given the King West location (Soma Chocolate just opened down the street!), I was expecting high-end, one-of-a-kind ice cream...instead, it's just pretty good ice cream that you can get pretty much anywhere in the GTA.
If you happen to be in the mood for ice cream and are nearby, it's totally fine...but it's disappointing if you're expecting more...and the shop's very contemporary design suggests that you're going to get something special. You're not.