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| - I've always dreamt of having my own empire, much like the one created by the Kardashians. How did a family create a multimillion dollar brand based solely on exaggerated reality-television personalities (oh, and that infamous sex tape)? Methinks most of the credit is due to the famous Momager™ (she trademarked it during the most recent season of Keeping Up. Is it sick that I know that?), Kris Jenner. Being in Vegas I had to check out what they've cooked up and take notes for my own future ventures.
Their latest scheme is a "celebrity lifestyle boutique" tucked away in the shopping area at the Mirage in Las Vegas. I use quotations because this place doesn't exude any qualities that most would think embody the celebrity lifestyle. The outside of the "boutique" is adorned with life-size portraits of not only Kim, Khlo, and Kourt, but Kris and her two other daughters with olympian Bruce Jenner, Kylie and Kendall. Great. If people didn't know where they were shopping, they can always refer to those giant air-brushed mugs!
Entering the store I was immediately greeted by all kinds of merchandise branded with the image of one of the many Kardashians. It's like walking into their instagram feed brought to life! Shot glasses, books, paper dolls, playing cards, postcards, and any other cheaply mass-produced good can be found here. You won't walk out of here with any of those unless you're ready to drop some serious dough, though!
My biggest peeve with this place is that the staff was profusely rude to anyone that dared enter the store! Two big bouncer-type guys flank the entrance and two catty employees run around making sure people do NOT take pictures or remove merchandise from the shelves without assistance (like anyone over the age of 5 needs help looking at the backside of an ill-fitting beefy-t with Khloe's face on it)!
Kardashian Khaos is obviously a tourist destination. Not an exclusive nightclub. Not a high-end boutique. No one is going there to seriously shop for anything and I highly doubt people are heading to that dimly lit corner of the Mirage to get their hands on the latest Kardashian-branded sandals. I'd equate it to one of those shops that sells identical trinkets and tees along the Oregon coast.
If for some reason I made it big (and the ridiculous thought to open a store crossed my mind), my brand wouldn't mirror what the Kardashians have going. This I promise you, future fans!
But seriously, if you MUST walk by Kardashian Khaos make sure to take a peek inside. I hear they make numerous appearances there on the weekends.
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