Before the trove of death threats and hate mail starts rolling in, let me first clarify; I am not, was not, and still not a Froyo fan.
The obvious: Tasty Yo has some real stiff competition offering just one flavor. They are doing their own thing though. They have another business model that is a great selling point.
It's local, family owned, friendly, cute and quaint. They pride themselves in their product and being eco friendly. Not only are the utensils made from plant cellulose, but all the paper on the walls are made from recycled products.