Since I use a warranty company for my repairs (One Guard), it's unlikely that I'd ever use Howard Air for AC issues. For this reason, I can't speak of their products or their prices. But I can at least speak for the competence and professionalism of their technicians.
My warranty company had a technician come out with a smaller company. They misdiagnosed my AC unit twice, swapping out two separate parts tied into my zone control that did not fix the issue. I had to pay for these repairs, as they were not covered under my warranty. Much to my dismay, both fixes failed!
After being without air for two weeks while this company "researched" my unit, I decided to seek out a second opinion from Howard Air. Since I had invoices, the second opinion did not cost me anything. It's nice to see that I can call and get a technician out at practically any time of the day or night, including a Saturday evening (which my current repair people would never do).
A technician (Colin B) quickly diagnosed the REAL issue with my AC (bad thermal expansion valve). A good tech versus an incompetent one can make a world of difference. Thanks to the technician being able to identify the actual issue, I should be able to get my air fixed through my warranty, while hopefully getting the money refunded to me for the incorrect trial and error repairs this other company made me do.
Nice to see that there's some competent technicians out there!