I've always been a fan of bahn mi, so I figured seeing a joint open up with the undertones of turning bahn mi into a new food trend would be intriguing. The result is, overall, good. The sandwiches are consistent and legitimately taste of a higher quality than the subs you get in Chinatown--but you pay for that, and the trendy vibe.
If you want bahn me to cost three bucks, have weird cold cuts on it and be absently tossed your way by a humourless curmudgeon, consider sticking with Chinatown bahn mi places instead of waiting in the regularly long lunch/food tourist lines.
Two standout reasons to go, though: squid bahn mi, and kimchi fries. Don't bother with stuff that's not far from cheaper conventional bahn mi.