This is your typical Filipino/Asian super market. I've been here a few times and it's great for getting your staple cooking ingredients for many Filipino or other Asian dishes.
From what I've seen, the prices are competitive with other larger Asian/Seafood supermarkets with a large variety of selections of items for purchase. Already cooked, hot Filipino food including pork and chicken Adobo, beef Menudo, and more are also offered here. There is a selection of fish which you could purchase and then have them fry up for you which is nice. They also offer a large selection of fruits and vegetables, some of which are harder to find in your regular supermarkets.
Asian/Filipino DVD's are available for rent and it looks like they added a Mediterranean section with assorted food and dessert staples.