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| - Okay, let us get real. These reviews are nice, glowing, very favorable. They are skewed by a lack of reality, or rather an ability to have other, similar bakeshops to compare it to.
Let me start by saying the whoopie pie was good. The cake was fluffy, not to chocolaty, it allowed the light, creamy taste of the frosting to stand on its own. In addition, the size was perfect. All too often, when one makes a whoopie pie, it is too large. These are a better size.
The frosting is very good, not just in the whoopie pie but also on the cupcake. However, the cupcake falls short of being a very good cupcake. I, love Magnolia Bakery. There is no better cupcake in the world than the one thousands of tourists line up for everyday in NY. It is unfortunate that Sex in the City made my addiction so unbearable to maintain. The Magnolia Cupcake is truly a quintessential cupcake. The light, airy cake, topped by a magnificently sweet butter-cream.
Then, I moved to Los Angeles, and in a city filled with so many cupcake shops, none would compare. Then Susie Cakes opened in Brentwood, and I discovered a fairly good cupcake. Nothing like a Magnolia, but a cupcake that would suffice.
It is with that as a basis, that I compare Bloom. Bloom's cupcakes do not compare on that level. Part of the problem is, they don't have to. The store will never see competition from the likes of a Magnolia or a Susie Cakes in Madison, Wisconsin. The cake is too dense. It isn't light or fluffy enough. The taste is slightly different than "those" cupcakes. That being said, are they good, yes they are. Would I come back, yes I would, but I think Bloom should put some icing on their ginger molasses cookies.
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