This is totally weak and wont last too long.. .Few major points:
1) Terrible marketing IMO. The whole gangster feel is clearly targetting a particular market (think thug life), despite the italienesque feel.. Its not impressive either to see the owner speeding down queen in blasting horrible rap music blowing up my ears from a distance of 2 blocks... truly makes me want to support your business sir..
2) The restaurant needs better ventilation, the smoke is so thicky and greasy, its very difficult to breath and you can almost wipe the grease off your skin after standing there for less than 2 minutes..
3) very poorly seasoned burger, with low fat content, making it not juicy. Buns were very low quality, and the fries barely held it together..not enough substance.. id prefer half the amount of REAL QUALITY fries as opposed to that mountain of starch.
4) this deserves a point on its own, burgers need to be seared properly.. please research the maillard reaction for your own benefit.
5) customer service , could be be better..
I realize this review is a bit harsh, but i had high hopes for this place, fantastic location and all. too bad they did not deliver.