New to town and really like this market. They have a nice selection of organics and are cheaper than TJ's or Whole Foods. In fact, some of the non-organic produce is even cheaper than the other grocers in town. I try to stick to the sale items each week, otherwise it can be pretty pricy for a family. Oh, and I like the fact that you don't need a special savings "card" to shop here. I agree with other reviewers, the parking lot is crazy!