Who knew? I was skeptical of going here since it is in Target, but they are a provider for my vision insurance. Boy, was I wrong! This place is awesome. Dr. Emmerich is very thorough and the staff is so personable and helpful. They help you pick your frames and tell you honestly what looks good and what doesn't on you. The frame I wanted came in blue, but it was not at this store. One of the employees ran to the Target on Junction Rd. to bring it back so I could try it. They spent so much time with me, and did not rush me at all. I cannot say enough good things about them. If you have EyeMed vision insurance, for sure check them out!