I have walked by this restaurant many times and always noticed how busy it seemed. After dining there for brunch on Sunday, I think I can attribute it simply to its location.
In short, the food is overpriced for what you get. Quality and taste are fine, hence the 3-star rating but I feel like I walked in expecting some more creativity from the menu, especially because the décor and space are so inviting - very bright and modern. The brunch menu is pretty standard. The most interesting item on the menu was a kimchi mac'n'cheese that caught my eye but the price didn't seem to justify it (one of our neighbouring tables basically just received a big bowl of what looked like normal mac'n'cheese...). We ordered the smoked salmon croissant benedict and the chef's omelette of the day. The omelette was on the smaller side, and is of the style where the plain egg omelette is wrapped around a filling. The omelette that day seemed to just be sautéed vegetables (no protein).
We probably won't be back and won't be recommending this to any of our friends or visitors.