MMMM is all I can say. Even if you don't live in the area, Cheskie's is worth the trip! Their mini rugelach (near the window) is the best snack food, I'm a fan of both the chocolate and the poppyseed. The babka is also quite good, but not mind blowingly so. The prices are pretty good too - I got about 12 mini rugelach for $5 and a piece of babka for $2 (including tax) - prices are all by weight, though I wish they were labelled.
It's not a big store, and there will probably be a line, but know that it moves quickly and the service is both friendly and efficient!