| rev:text
| - Let's talk about the big "V".
Dairy Lane; a darling little diner tucked into the upscale inner city neighbourhood of West Hillhurst, just north of trendy Kensington Rd. The restaurant is small, cozy and tastefully decorated. The staff are friendly, down to Earth and eager to please; like your best friend's new love interest looking to impress. the menu is not over-done. Perfect choices for those who want a good hearty meal and for those who want something a little more special and creative. Everything down to the lighting is just oozing with ambiance; surely you've found the perfect little spot to bring your next swipe right! She will think you are so sophisticated yet so down to Earth! All is well... until your eyes scroll slightly to the right on the menu and you see the prices... uh oh.. I hope she didn't see my eyes swell... don't want her to know I'm cheap until at least the 5th date!
Look, I have no quarrels paying $300 for a dinner that is more experience then meal. I also look forward to my next trip to Opa or MacDonalds where I can pay $8 for a delicious meal with consistently good service. It is all about VALUE. Dairy Lane has so much to offer just down the street. However, I'm sure I am not the first person to walk out of there thinking to themselves "This must be one of those neighbourhoods where people have more money than they know what to do with."
Now it has to be said that the food is really good! All around conscious efforts to source sustainable, great quality ingredients and plate with just enough flare to dazzle and impress but not make you feel like you should have worn a suit. The burger; outstanding! The eggs benny; spot on! Hey, I'm sure there is more then enough reasons why this place is packed every day. Good for them. I have to imagine though that the prices are what they are simply because they can. The VALUE is not there. I'm sorry but $10 for bacon and eggs.. wait my mistake... it's $10 just for the eggs; it's an extra $5 for the bacon. My personal favourite was on the specials board. Wednesday's are $20 for a burger and beer. Are there really people who consider this a great deal? In this town? For a great burger? Your choices are endless! Kensington and 17th Ave are littered with great restaurants with the same weekday special for half of that cost.
At the end of the day Dairy Lane is a great restaurant and I'm sure they will continue to do well. Good on them for having a successful restaurant business in this economy because that is not easy. However, there comes a point in your pricing where you are no longer good VALUE for what you are offering and I think they have crossed that line. Their weekday specials are more then what most good restaurants charge on Saturday night and, I'm sorry to say, the food just isn't 80% better for, on average, 80% more money.
Bacon and eggs with coffee for 2 people should not be a $40 meal. I simply cannot justify that. The VALUE isn't there.
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