This is my most frequented grocery store! If Whole Foods was closer (and maybe a bit less expensive), then I'd maybe skip out on Sprouts. As is, this is the closest grocery store to my house. The fresh produce is usually pretty good and the prices typically can't be beat. The one draw-back is the lack of inexpensive frozen foods. Expect to pay 1.5-2X the amount you would pay for a frozen pizza at Fry's. Also, you may have to be creative when stopping in for "junk" food (hint - yogurt covered strawberries, natural twizzlers, & pop chips are my most frequented). I cook primarily vegan, and I rarely have difficulty finding the ingredients I need here. So glad its in the neighborhood & quick for frequent trips!