By far the best waxing experience I've ever had in my 7-8 years of getting various wax treatments. They use hard wax, and they use it much better than any other salon I've been to. In the past I've found that hard wax hurts more than the strip wax which already hurts (a lot) but the ladies at European Wax Center are super gentle & well taught.
The place is incredibly clean (I watched the lady wipe down the table & put new coverings on). The people are nice & efficient. Most importantly, this is the least painful waxing experience I've ever had which is pretty fantastic. I didn't experience any hard sells or pitches, and frankly I'd be fine with it because I do want their services.