I found Dony, the owner, in downtown Scottsdale when I was looking for a ride home and other companies rates were "surging". Dony was not one of those annoying guys on the street begging for your business, he was just sitting in his car with his light on saying he was available.
Being a Denali I expected pricing to be crazy, but it was less than I paid to get there. I was amazed. I got his card and have used his service multiple times since. Same great quality. He said people remember him by "Dony the Denali" and he operates off word of mouth. I figured I needed to tell the Yelp community about him!