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| - Dear SafeWay,
For the past 8 years, my household and I have made this SafeWay our preferred grocery store. At least once a week, sometimes more, we shop there. We fill our carts, we stand in line, we chat with your employees and we pay our bill - about $150 each week.
Today, while being checked out with a full cart, I realized that I left my wallet at home. However, I had my checkbook. I explained the situation to the cashier, and asked if I needed my photo id. She told me no, she did not think so, and keep checking me out. Well, it turns out I needed an id. There I was, standing with a cart full of groceries, being told that I needed to provide an "alternative id" - and well, I didn't have one. So, my husband stopped by with his wallet and we took our LAST cart full of items from SafeWay home.
Why our last cart full? Well, after 8 years of shopping at your store, I expect that an "alternative id" include "loyal customer". I expect that your employees know me by name and vouch for the fact that I'm good for my money.
If you know me well enough to send me personalized coupons, why don't you know me well enough to accept my check payment without an id?
Thank you, dear SafeWay, for reminding me of the benefits of shopping locally. From this day forward, my household and I are shifting our spending to the Bashas less than a mile a way. It's a locally owned store that, I'm confident, will know me by name.
Sincerely your former customer,
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