I'm not as enthusiastic as most reviewers here. While I had no issue with the method/atmosphere of service (I kind of like the butcher paper/casual thing!), I was underwhelmed with the meat. There was discernable smoke flavor and a smoke ring, but not as much as I normally would expect. Also, the meat was a bit dry (even though I got the "moist" cut of brisket). The sides we had (creamed corn and potato salad) were excellent.
In short, this place does NOT replace my valley favorite, Joe's Real BBQ in Gilbert.