The prices are reasonable...for some items. I agree this is larger version of food for less.
The veggies are better at Cardenas.
The meat is much better elsewhere, I bought a big package of New York steak, it had no flavor whatsoever.
Their cheese brand is ok.
No large organic containers of milk.
The service is horrible and expect delays when checking out, not because of the long lines, but because of the system, very touchy. Since it is employee owned I do not whom to complain to.
2 1/2 stars.