I've been wanting to try MidiCi since they opened last summer and finally got a chance this afternoon. We had the Margherita and the chicken pesto pizzas. The ingredients were fresh, mostly non-GMO and very flavorful, this is the real deal for Neapolitan pizza. The ambiance was what I would call casual chic with a European flair, the staff friendly and the prices very reasonable. Though I don't think anyone would consider pizza health food, MidiCi's corporate culture seems to promote the use of ingredients untainted by GMOs and the commoditization of our modern food supply. The attention to detail, from the authentic wood burning ovens to the Vittoria mechanical meat slicer that bears a greater resemblance to a fine Swiss watch than the typical supermarket meat slicer resulted in a uniquely authentic, handcrafted experience unmatched among corporate restaurateurs.
A nice surprise is that they sell 1 Kg bags of Antimo Caputo 00 chef's flour for substantially less than you can buy it on Amazon as well as Italian peeled tomatoes and Olive Oil. These are the same ingredients they use in their pizza as well as the ingredients called for in the very specific Pizza Napoletana Specification. I'm not sure about the provenance of the mozzarella they use but it was quite delicious.
All in all I was impressed by not just the food but the thinking behind the business. Like I said, not health food by any means but there is a fundamental concern for the quality, healthfulness and environmental impact of their choices in today's ever more challenging agribusiness culture and the prioritization of profits over people. It was not just a great lunch but a great experience. Very impressed!