I find it really easy to save money at Whole Foods. Did you know that you can stack a Whole Foods coupon with a manufacturer's coupon? If you google "Whole Foods deals," you'll find a whole slew of couponing blogs that tell you where to find the coupons. Most are available online too, so no worrying if you can find the coupon section from last month's Sunday paper.
I don't find their prices that outrageous compared to other stores in the area for the things I shop for. The 365 brand is a good value and oh, do I love the bulk bins.
This store barely compares to the Whole Foods in other cities, but its a start! I don't get here as often as I like since I'm in the South Hills. However, when I do go, I try to get here before 10 a.m. on a weekend to avoid the parking lot craziness.