I don't want to say I'm a snob...but I usually tend to avoid No Frills like the plague. I was just getting so fed up with the prices at the Sobey's across the street that one day I defiantly wheeled my lil granny cart over to the No Frills instead.
Boy am I glad I did!
This store has more selection, better prices, and fresher produce than the Sobey's does. It also doesn't have the grimy shopping-out-of-a-sewer-grate feel of most No Frills stores. It's clean and well run. The line ups are also usually very manageable as they tend to have lots of cashiers working at any given hour.