After an unbelievably horrible customer service experience at Best Buy Mobile, I went straight to the University Ave ATT store. At Best Buy I had to wait 1.5 hours to get "checked in" and then wait another 40 minutes before being able to talk to an associate. Here I was greeted immediately by Jeff Brach who shook my hand and introduced himself. He went above and beyond for me. Got me set up quickly and efficiently, transferred all my contacts, photos and videos and even went and got a coloring book for my daughter to keep her occupied. Overall 10/10 and would highly recommend Jeff to anyone with questions relating to anything mobile phones.