Good selection, loads of parking, good prices (on sale and non-sale items), and a clean/comfortable interior. However, the real reason I'm writing this review and giving five stars is because of the manager Emilie who recently restored my faith in mainstream retail shopping centers. I've been an online shopper for several years now and try to avoid going to stores for anything but groceries for a while now. I got a great coupon for this store and when I tried to use it I had a less than stellar experience with one of the sales clerks. I was so annoyed by the encounter that I reached out to DSW corporate to provide feedback and that's how I met Emilie. She called me personally right away, urged me to return to the store, and made sure that I had a 5 star shopping experience. Emilie genuinely cares about customers. I have long assumed that corporately owned mainstream retailers don't have much heart when it comes to relationships with customers/customer service, etc. Emilie proved me wrong. She takes a lot of pride in her job and radiates positive vibes strong enough to help even the biggest curmudgeon have a great shopping experience. When you go to DSW in Matthews ask for Emilie - her customer service will transform your experience into something akin to what you'd expect in a privately owned mom and pop shoe shop. Thank you DSW and Emilie...I'm getting my next pair of shoes at this DSW :)