I just bought my second watch from Jared, the first was back in 2004. Both times their prices were better than all other authorized dealers I checked with - but still within the manufacturer's guidelines. This time, their price was also better than a "grey market" watch from an unauthorized, online retailer because of close out pricing on this particular model. It's really hard to beat saving money. That said, the service from the personnel is uneven. Some people have good product knowledge, and others are not well informed. Some really seem to make an effort to give good service, and others are inattentive. The manager of the timepiece department is Joe Mazziotta, and he is fantastic. He's attentive and knowledgeable and just a decent guy. So if you in the market for a watch and consider yourself an enthusiast, ask to speak with Joe.