I've been a customer of Apache for several years now, it started with parts for my dirt bikes and eventually lead to buying two street bikes within this last year. I've dealt with everyone there and what I love is the no nonsense and straight forward yet laid back attitude of the staff. It can be tough as a woman going into a bike shop sometimes! The guys at Apache make it easy: no hassle, no guess work, no schmooze, no bad attitudes!!
The service department is very personable, they even broke me of a really bad riding habit without making me feel like a moron! The techs have always done top notch work on my bike and explain the repairs in terms that are easy to understand.
The parts department is quick and efficient, they don't haggle or try to up sell. They're also great about answering tech questions thoroughly.
The two salesmen I dealt with buying my bikes made the process so simple. Neither was pushy or overbearing. Financing was a breeze and I didn't have to sign away my firstborn to get a great deal! (Hah!) I've never been happier with a purchase than with both bikes and I would gladly recommend that anyone buy a bike here!
Bravo, Apache!!