I do not understand the negative reviews. I just finished a two night stay and I thought the hotel was fantastic. I travel a lot and I am very particular. My wife calls me a diva. I like a lot of style, but I don't like hotels that consider themselves so "hip" and cater to the customers in their nightclub over their guests. I like top amenities and service at places like the Regency in New York, but some of those places are stodgy and boring. To me, the Soho is the perfect blend of style and services. The front desk staff was friendly, welcoming and highly professional. The wifi was free and very fast. There is a very high end Chinese restaurant and bar called Luckee that has great interpretations of Chinese food and a great vibe. I also don't understand the reviewers who complained about the price being too high. I paid CDN $345 per night. A comparable room in New York would be USD 700. I will be back.