I keep wanting this place to succeed. The buzz around town with the locals is that we ... well.... just don't. Belmont has some really great restaurants which makes Nellie's all the more disappointing.
Like I said before, I REALLY want to like this place. I've been back like 4 or 5 times over the last 7 months and each time it feels like it gets worse. Stopped in one Friday morning before work to try the "Pick Me up". My thought was that it couldn't possibly take that long to get a breakfast sandwich and a latte. Alas, I was wrong. 20 mins later I had finished my latte and was still waiting on the kitchen. it's a good thing I didn't have to be at work early that morning. Oh, and there was no one else in the place at the time.
My harsh, but very real advice to the Jonas' is this: You need to fix the problems with the quality and service before you go promoting your restaurant with reality TV shows and media spots. The food is inconsistent, often burned or half raw. The service is curt and rarely delivered with a smile. The wait times are extraordinary, and it seems like even the smallest crowd gets the kitchen in the weeds.
Belmont was very excited about this opening last summer, but I can tell you that the folks who are coming to your restaurant now are not the locals. Nellie's is little more than a tourist trap in its current incarnation, and that can only last for so long. I get that the family is not dependent on this business for an income, and it shows. But as someone who grew up in the industry, I must tell you that there isn't a chef or restaurateur out there that wouldn't give their right arm to have this kind of opportunity. Refusing to take and learn from the feedback you're receiving is a) arrogant and b) a slap in the face to all of those chefs would love to have what you have here. Shape up guys. Hire a management consultant. Bring in an expert. It's not like you can't afford it. But don't continue to be the butt of the culinary joke.