I must admit I would probably never have gone to this theater if I hadn't had adv. screening passes for Thor. It looks very nice on the outside, and parking is spacious. The inside smells like the typical popcorn and sugar of most theaters and offers a nice surprise in being all purple and neon. The popcorn was pretty good since I was craving it at the time, but the soda was not very fizzy. Maybe they need to change it more often? The seats were quite comfortable and the floors and bathrooms were quite clean and well maintained so that's a plus. I'll have to see about going to watch an IMAX movie here sometime since it's one of the few theaters in Charlotte with that option!