This has become my "go to" place in Vegas. I assume the draw is partly subliminal - when I lived in NYC I called the one there a couple times for a reservation, was told "call back next year", and we go through 5 - 6 large jars of their pasta sauce every month.
the food is good, but not great, Italian. The buffalo mozzarella in the appetizer is excellent. The service is good but the waiters have an annoying habit of sitting down at your table - so now if I go with an odd number of people, I always move the extra chair to another table. The deserts are good, but the one time I ordered grappa it was the gasoline-harsh kind. Also one time the cast of the View sat at the table next to us - which would have been very exciting had Star Jones still been around