Best spot in the city for good prices and great cheese. I've been going here my whole life, on visits to Toronto, my mum used to take me here when I was a kid, and now as an adult living in the city, I make weekly trips to the shop for my supply. I've heard from others (friends) that the staff was pushy with them, but I've never experienced that. I don't know if it's because I'm a regular customer or what, but the guys are really patient with me, even when I'm being indecisive and picky.
Just be wary of the super-cheap specials, make sure to try before you buy :s