I have been into this store quite a few times. I never thought of myself going to an adult store and never thought I would go as frequently as I have. The store is very clean and has a great layout. I felt nervous coming in because I was afraid of people staring at me while I was purchasing my items or the store being overly sexual. I was pleasantly surprised when I walked into Groove. The person behind the register (Corona) immediately greeted me and as I walked around the store she did come up to see if I needed help. I wasn't prepared to ask any questions, but the employee made me feel very comfortable. I ended up purchasing a new toy she recommended and some other products. Honestly, I was so impressed that I have come back and bought more items. If you are trying to find a new adult store or if you are hesitant to shop in one...stop by this place! The prices are great, service is awesome, and you walk away feeling empowered not yucky!