One of my favourite stores of all time. I've been shopping here (they've moved a few times) for probably over 20 years and they have always provided top notch outdoors gear. They have their own line of clothing and gear (now even their own line of bicycles and a repair shop) which is the best value for your money, although they do carry other big name lines. Their online stock checking has also be accurate and worth while to use because there is just too much in-store to see unless you go multiple times. I travel 150KM just to shop at this store because their selection and expertise is unmatched here in Ontario.
Don't forget that this is a true Co-Op and there is a $5 "membership" fee, but it is for life and well worth it.