The level of service has always been excellent in this establishment until today. A new owner has come in and is attempting to squeeze every dollar from the customer. I have been a long term customer and was given a $2 off coupon some time back for their appreciation and my loyalty. Upon my visit today I presented my coupon and was informed I would not be able too retain the coupon for a future visit. The explanation I was given was customers were abusing the coupons by using them to often. What the? Isn't that the point, create loyal and repeat customers? $2 isn't going to put me in the poor house, it was just a nice gesture for my loyalty. Today was the last time I will visit this sandwich shop.